Brand Image Archetypes: The Entertainer

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] You Are Here to entertain and be authentic, connected to pop culture  Whitney Houston, Cardi B, Jennifer Hudson, Janet Jackson, Britney Spears, Tracy Ellis Ross, Halle Berry, RuPaul,  host of RuPaul’s Drag Race) You can also fall into this category if you are a:  Actress Music Artist Comedian […]

Brand Image Archetypes: The Media Maven

You Are Here to Inform and educate, connected to information Wendy Williams, Anna Wintour, Miranda Priestly (The Devil Wears Prada), Mary Jane Paul (Gabrielle Union in Being Mary Jane)  See Also – The Oprah Winfrey Show, The Talk, The Real You can also fall into this category if you are a:  Personal Brand Radio Personalities  […]

Brand Image Archetypes: The Entrepreneur

– You are Here to Inspire & Create – connected to societies and trends Rihanna, Kylie Jenner, Naomi Campbell, Grace Jones, Elizabeth Taylor, Carrie Bradshaw (Sarah Jessica Parker in Sex in The City) You can also fall into this category if you are a:  Personal Brand Small Business Owner Momtrepreneur Lifestyle Entrepreneur  Influencer Brand ambassador […]

Brand Image Archetypes : CEO/ Business Executive

You are Here to Lead the People & Transform – Connected to communities and leadership Oprah Winfrey, Kris Jenner, Cookie Lyon (Taraji P. Henson, in Empire) You can also fall into this category if you are a  Small business owner Thought Leader/ Expert Coach or consultant  Community Leader  Corporate Executive  (Big in mass media or […]

Brand Image Avatar : The Public Figure

You are Here to Change the World or an Industry – Connected to system structures and culture (faith, inspiration, hope) Michelle Obama, Kim Kardashian, Jackie O, Olivia Pope (Kerry Washington in Scandal) You can also fall into this category if you are a  Politician  Lawyer Local Official Spiritual Leader Public Speaker   (Big in mass media […]